CHALLENGE DATES: OCTOBER 5 - NOVEMBER 29
Two weeks to fix your fuel. Six weeks to build what it's for.
Muscle & Macros is 8 weeks — and the order is the whole point.
challenge overview
With the Muscles & Macros challenge, you don’t start lifting on Day 1. You start eating like a woman who’s about to.
Weeks 1 and 2 are nutrition and cardio only: your macros, hand-calculated by me for your body, plus movement that doesn’t wreck you. Then weeks 3 through 8 you lift — gym or home, your choice — on a program that gets harder on purpose, every single week.
By November you won’t just be smaller. You’ll be stronger, and you’ll know exactly why.
Who this is for
Muscles & Macros is for you if:
- You're done with programs that start with workouts and hope the food sorts itself out
- You want to be told exactly what to do, in what order, for eight weeks
- You've got a gym membership — or a set of dumbbells and a corner of your living room
- You're in the season where the old tricks stopped working and you want to know why
- You want structure with enough flex to survive a real week
It's probably not for you if:
- You want a 30-day fix
- You want to be told which foods are "bad"
- You're not willing to lift — this is a strength challenge, and weeks 3 through 8 are the point
- You want me to promise a number on the scale by a certain date
everything you get for $129
What you get can vary slightly by challenge theme, but here’s what’s included with the Body Blueprint:
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Full strength program, gym AND home
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Personalized Macros
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The Macro Guide, Nutrition Starter Guide, and Protein 101
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BONUS: The Macro-Friendly Food Swipe Guide
Your at-a-glance grocery cheat sheet — exactly what to grab at the store, with the numbers already done for you.
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Private community with a supportive sisterhood
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A shot at 3 months of 1:1 coaching with me
how to win.
The winner gets three months of 1:1 coaching with me.
Not a gift card. Not a cash payout you’ll have spent by Christmas.
Three months inside Built Belle — my one-on-one program. Your own programming, built for your body and your calendar. Macros adjusted as you go, not set once. Direct access to me. The thing that actually changes what the next year looks like.
And you get to choose when it starts. Anytime within a month of the challenge ending, so it fits your actual life. Start right away and ride the momentum through the holidays. Or start in the new year and walk into January already coached, while everyone else is still writing resolutions.
How the winner is chosen
One winner, judged on two things together:
Consistency — did you show up? Workouts completed, nutrition tracked, weigh-ins logged, progress photos submitted. This half is entirely within your control, and it’s weighted like it matters. Because it does.
Overall transformation — what changed? Weight, measurements, and nutrition progress across the eight weeks. Not one number on one morning — the full picture, start to finish.
The two halves are judged together on purpose. The woman who transforms without showing up didn’t do this program. The woman who shows up perfectly and sees slower physical change is still in this all the way to the end — and I’ve watched that woman win before.
Eligibility
- 80% completion or higher — eligible to win, and officially a Finisher
- Below 80% — not eligible (but you keep everything you built, and nobody takes that)
Completion counts workouts, nutrition adherence, weigh-ins, and progress photos — the things you decide, not the things your genetics decide.
how the 8 weeks work
In addition to workouts, there will be daily habit tracking. This means that week-to-week, there will be a new habit focus:
Weeks 1–2 · Fuel First
Nutrition and cardio only.
- Your macros, hand-calculated by me — not spat out by an app
- The Macro Guide, Nutrition Starter Guide, and Protein 101
- Cardio that builds your base without burning you out
- Daily education so you understand why, not just what
Weeks 3–8 · Build
Nutrition continues. Strength training begins. Cardio keeps its place.
Five training days plus one active recovery day, every week, on a program that progresses on purpose which includes:
- Full body foundation — movement patterns, glute focus, building confidence under load
- Upper/lower split — more volume per muscle group, progressive overload begins in earnest
- Push/pull/legs — higher intensity, longer sessions, dedicated cardio added
- Targeted hypertrophy — peak volume, the final push, finishing stronger than you started
Why nothing else has worked for eight weeks in a row
You’re not lazy and you’re not doing it wrong. You’ve been handed the pieces in the wrong order.
Every program you’ve tried started with the workouts — because workouts are exciting and nutrition is homework. So you trained hard while under-eating protein, felt exhausted by week two, and quit somewhere around week three convinced your body was the problem.
Your body was never the problem. You were building on a foundation nobody poured.
Here’s what changes in this one: we spend two full weeks getting your fuel right before a single barbell enters the conversation. Not because nutrition is more important than training — because training on bad fuel is how women end up hurt, exhausted, and starting over in January.
And when the lifting starts in week 3, you’re not guessing at any of it. You have a program that tells you exactly what to do, how many sets, how many reps, and what to add next week. Gym or your living room. Same progression either way.
Muscles & Macros — full 8-week challenge, everything included.
FAQS
An 8-week group challenge that pairs personalized macros with progressive strength training. Weeks 1 and 2 focus on nutrition and cardio so you build the food habit first. Weeks 3 through 8 add strength training on top. It runs Monday September 28 through Sunday November 22.
Personalized macros calculated for you, The Macro Guide, the Nutrition Starter Guide, Protein 101, community meal plans, home and gym training programs, weekly weigh-ins and progress photos, and access to the challenge community.
$49.99 early bird, $99 regular. Pay in 4 is available at checkout. Early bird is open for 24 hours only.
Before you start. You'll fill out an intake after you enroll — the sooner you complete it, the sooner your numbers come back. If you join after the challenge is already running, get that intake in the same day so you're not waiting.
No. That's why weeks 1 and 2 are nutrition and cardio only — you're not walking into a barbell on day one. When strength starts in week 3, every movement comes with video demonstration and clear instruction on sets, reps, and load.
The programming is progressive, and you'll be choosing your own loads against a structure that pushes them up over eight weeks. If you're an experienced lifter who wants accountability and macros dialed in alongside a group, it fits. If you want individualized programming built around your specific lifts, that's Built Belle, not this.
Yes. Every strength week includes both a home program and a gym program. Pick the one that matches your setup. You can switch between them week to week if your schedule changes.
Five training days per week, 45 to 60 minutes each. In weeks 1 and 2 that's cardio while you get the nutrition piece locked in. From week 3 on, it's strength plus cardio, and you'll have both a home version and a gym version to choose from.
Then let's be honest about what that means: you'll get results proportional to what you put in, and you won't be eligible for the prize without 80% completion. But you won't be kicked out, shamed, or flagged for missing a day. Plenty of women run this at four days and still finish eight weeks stronger than they started. What I'd rather you not do is talk yourself out of starting because you can't do it perfectly. Get in, do what your week allows, and let the structure pull you further than you expected.
Three months of 1:1 coaching with me — Built Belle — to one winner.
Consistency and overall transformation judged together. Transformation includes weight, measurements, and nutrition adherence — not just the scale. Consistency is exactly what it sounds like: who showed up, week after week.
All sales are final. No refunds. I'd rather you know that going in than find out after.
Yes, Pay in 4 via Afterpay and Klarna is available at checkout.
Yes — enrollment stays open through the start of week 3, when strength training begins. That's Sunday October 18. After that, the group moves into the strength block together and late entry doesn't work.